Record numbers recorded for ITB Asia 2017
Held at the Sands Expo and Convention Centre over three days, the event hosted around 940 exhibitors from 113 countries, an 11 per cent increase over the previous year.
ITB Asia 2017 also welcomed its strongest ever buyer participation across the corporate, MICE and leisure sectors, with 22,000 business appointments recorded during the show. Unveiling its largest exhibitors showcase yet, ITB Asia 2017 reported a 77 increase from its inaugural edition.
This year’s conference programme looked at the role of technology, setting the tone for the changes that the industry is likely to see in the next ten years.
“In view of ten years of ITB Asia, we’ve taken every effort to celebrate the past as well as to provide attendees with a useful view to the future,” said Katrina Leung, executive director of Messe Berlin (Singapore), the organiser of ITB Asia.
ITB Asia will continue to be held in Singapore, following the past 10 years of consistent support from the Singapore Tourism Board and the Singapore Exhibition Convention Bureau.
ITB Asia 2018 will be held from October 17-19, 2018 at Sands Expo & Convention Centre, Marina Bay Sands.