ITB Asia 2017 announces major partnership with Korea Tourism Organization
The memorandum of cooperation with Messe Berlin (Singapore), organisers of ITB Asia, also looks to boost Korea’s appeal as a key destination in Southeast Asia.
“Korea’s first-class transport infrastructure, world-class readiness, as well as the popularity of Korean pop culture and fashion have boosted the country’s appeal as one of the leading destinations for today’s business and leisure travellers,” said Messe Berlin (Singapore) executive director Katrina Leung.
“We are pleased to be working in partnership with the Korea Tourism Organisation of Singapore this year and delighted that ITB Asia has been chosen as the key platform of choice for KTO in bridging more visitor and buyer connections, and boosting awareness of Korea’s thriving tourism industry.”
According to the latest International Meetings Statistics Report by the Union of International Associations, Korea now ranks in the first spot for global congresses, which is a reflection of the strong growth by established Korean meeting cities such as Seoul, as well as rising destinations such as Busan, Jeju, and Incheon contributing to the country’s business events portfolio.
Korea Tourism Organization director Yoon Seung Hwan said Asia will be the most strategic market for Korea in the next decade.
“Our partnership with ITB Asia will expand our presence and strengthen our proposition to the Asian and Southeast Asian market,” he said.
“Singapore is a hub for the region, and being located here, ITB Asia is a great platform for us to reach a large number of participants who clearly recognise the benefits of attending. We are excited about the potential opportunities that the show can open up for us.”
KTO along with Seoul Tourism Organisation, Jeju Convention and Visitors Bureau and HanaTour Services Inc will have their respective booths at ITB Asia 2017 to provide the latest information on Korea’s attractions, venues and activities.