Industry experts from Google and IBM to speak at ITB Asia 2017
Tony Menezes, vice president of industrial and distribution sector at IBM Asia Pacific, will speak about the opportunities to transform the travel industry with cognitive technology and how IBM’s AI platform IBM Watson is making travel experiences more personal.
Rob Torres, industry director of travel at Google, will speak about how consumer expectations for seamless travel experiences are higher than ever before and will share how the Google Travel team is leveraging new digital trends and machine learning to build more immersive experiences for users across the travel journey.
Katrina Leung, executive director of Messe Berlin (Singapore) and ITB Asia, said AI is changing the way business is done in the travel industry.
“We’re seeing an increasing number of travel and hospitality brands integrating AI into their online strategies in efforts to improve customer service and engagement and it is clearly a major trend that is here to stay,” she said.
“This year, we felt it was timely to have two influential experts in AI share their knowledge and insights at ITB Asia 2017, and we’re delighted to welcome Tony Menezes from IBM Asia Pacific and Rob Torres from Google as keynote speakers for what will no doubt be a truly exciting start to this year’s show.”
ITB Asia 2017 will take place at Marina Bay Sands Singapore from October 25 – 27.