KOJO wins out in four way pitch for BMW Australia’s brand experiential account
The appointment comes following a closed, four-way pitch, with KOJO coming out on top due to its “innovative and clear vision”, says Stuart Jaffray, general manager of marketing at BMW.
The scope of work includes activation of BMW’s own property, BMW Driving Experience, as well as BMW’s sporting and cultural sponsorships, which include the BMW Caulfield Cup, BMW Derby, Motorsport and the Queensland Ballet.
“In a world that is saturated with communication channels and numerous touch points, you can no longer just create an event and expect everyone to be amazed,” said Daniel Tippett, national events director of KOJO.
“Our goal is to create bespoke experiences that resonate with each consumer and create lasting memories. With over 25 years’ experience, we understand the science behind it.”
KOJO’s executive director of brand & sport, Stephen Lord says BMW is entering an exciting period “bringing a number of innovative new vehicles to market”.
“The 5 Series is just the start of a product onslaught that ranges from new and updated products from the iconic BMW M high performance brand, to best sellers like the all-new BMW X3 which will arrive in December,” he said.
“These vehicles are going to generate massive interest, and we look forward to working with KOJO to maximise the activations at all our experiential assets,” Jaffray said.