KLCC Business Events Alliance brings extra value to event organisers
The Kuala Lumpur Convention Centre Business Events Alliance (KLCC BEA) is a powerful collective of the Centre, leading hotels, professional event planners, shopping, dining, entertainment and transportation partners, each customising their value-adds to the nature of any client request.
“The KLCC BEA is one of our initiatives international meeting planners and event organisers should be looking to take advantage of,” says the Centre’s general manager, Alan Pryor.
“It is aimed at enhancing the client journey by offering a seamless and single point of first contact for them. With the fully-integrated city centre offering creating an all-inclusive proposition and enhanced value for clients and delegates, the KLCC BEA is well placed to provide meeting planners and event organisers with a premier one-stop solution.
“With increasing competition from neighbouring countries, we need to work harder to win business and further differentiate ourselves. As such, we felt it was the perfect time to establish the KLCC BEA, as collaboration is crucial to our success moving forward.”
Focused on providing a value proposition that will help drive lead generation and conversion, the partners of the alliance have come together to offer a specific set of benefits for meeting planners and event organisers.
“We have developed a benefits programme that will provide customised value-adds from each of the alliance partners, which we hope will help differentiate the KLCC precinct in a dynamic way, attracting more international events to the city and growing Kuala Lumpur and Malaysia’s business events footprint,” says Pryor.
The alliance has also improved local industry engagement and helped generate a greater understanding of the value of business events to Kuala Lumpur and Malaysia.
“We are also in the midst of increasing the number of partners to add even more value for clients and delegates. More news on this will be shared in the coming months, so stay tuned,” says Pryor.
The current KLCC BEA partners include the Grand Hyatt Kuala Lumpur, Impiana KLCC Hotel, Mandarin Oriental Hotel Kuala Lumpur, the Marini’s Group, MCI Malaysia, Suria KLCC Shopping Mall and Traders Hotel Kuala Lumpur.