In the 12 months following the venue’s multi-million-dollar expansion, the ACC delivered 768 events and welcomed more than 330,000 visitors – both record numbers for the Centre. This figure includes 72 major national and international conferences.
“The response to our expanded venue has been extremely positive,” said Simon Burgess, general manager at ACC. “Over the past year we enjoyed an approximate 20 per cent increase in the number of events hosted. The redevelopment has ensured South Australia’s continued competitiveness in the global business events industry by providing us with the capacity to host more prestigious, large scale events.”
The year was highlighted by the Land Forces 2018 Exposition (4-6 September), the largest single service land-defence industry event of its kind in the Indo-Asia-Pacific region. Returning to the ACC after a successful 2016 event, Land Forces 2018 attracted a record 15,331 international, national and local total attendances, up from 13,450 in 2016.
It’s been a year since ACC completed its $397 million redevelopment and since then has played host to some of Adelaide’s largest ever business events.
Burgess said Land Forces 2018 received positive feedback from organisers and attendees alike, and was a fantastic illustration of a major event made possible by the Centre’s recent expansion.
“At over 20,000sqm, it was our largest ever exhibition and provided a wonderful showcase of the Centre’s capabilities and our team’s expertise in successfully delivering complex events,” he said.
“A record-breaking event, the Land Forces 2018 exhibition measured 30 per cent larger than in 2016. It was also fantastic to see record exhibitors and attendees, including strong international representation, which speaks to Adelaide’s great destination appeal.”
Minister for Trade, Tourism and Investment David Ridgway congratulated everyone involved at the Centre and stressed it was important to keep the momentum going in the coming years.
“After this year’s outstanding Land Forces event at the Adelaide Convention Centre, I urge the organisers to consider arranging a happy case of deja vu in 2020,” said Ridgway.
“Land Forces is a strategically important event for South Australia as it provides the opportunity to showcase the state’s world-class defence industry and strengthen ties with global industry leaders.
“We were delighted to work closely with the Adelaide Convention Bureau and Adelaide Convention Centre on delivering this year’s successful event.”
Looking ahead, the response to the expanded Centre continues to be positive, with some 94 major conference events secured through until the end of 2021 bringing an estimated 80,000 delegates to Adelaide. Of those, more than 30 conferences are expected to attract more than 1000 delegates.