Madrid becomes 12th member of BestCities Global Alliance
Madrid hosts more than 14,000 meetings and events per year, attracting more than one million delegates annually.
Madrid Convention Bureau (MCB) director David Noack welcomed the news.
“MCB trusts that becoming a member of BestCities will enrich our knowledge as a convention bureau by embracing their ethos for commitment to excellence,” he said. “Our aim is to guarantee that each congress held in Madrid will be a unique and successful experience made possible through the close working of our organisations.”
Madrid is the first BestCities destination within the Mediterranean and is also the first to go through BestCities’ revised quality management system (QMS). The new QMS further extends the key convention elements a city must possess to host world class events, focussing on areas such as sustainability, accessibility and legacy development.
BestCities Board chair Jonas Wilstrup said BestCities aims to provide customers with seamless, worry-free services across a global network of cities.
“Madrid’s successful submission truly cements BestCities dedication to setting industry standards which we hope to help build with them over the next few years,” said Wilstrup.
“As our twelfth member, Madrid will enable us to continue to build the long-term loyalty by adding value through contributing to the cause of meetings. We’re excited to be able to offer our expertise particularly within this area.”