Study of European Society of Radiology reveals value of knowledge transfer from 2018 congress
The first of its kind case study examined the value of the professional time spent compiling, and the research funding associated with, the content of 3331 papers presented at the European Society of Radiology`s 2018 Congress held in Vienna. The total value amounted to 813 million euros.
The findings of The Sustainability of Scientific Congresses – European Congress of Radiology 2018 were derived from a sample of nearly 10 per cent of speakers responding to detailed questionnaires distributed by the society.
“We wanted to establish what value is associated with presenting scientific papers at scientific congresses,” said Christian Mutschlechner, director of the Vienna Convention Bureau, who partnered with the Congress to deliver the study
“We started in 1991 with Economic Impact Studies [measuring visitor spend]. For the European Society of Radiology’s congress you can expect an economic impact of 40-65 million euros when 20,000 visitors stay in Vienna for four days. [But] the value of the knowledge presented at the congress might range from between 500-850 million euros – ten times that of the economic impact.”
Dr. Felix Josef, chief executive of market research organisation Triconsult, oversaw the study. “The point is not that it`s 813 million euros”, he said. “The point is that we have indication that it`s a real big number – close to one billion euros.”
Joint Meetings Industry Council executive director Rod Cameron said the findings are confirmation of the deeper value associated with knowledge transfer delivered from professional meetings.
“It confirms what we have suspected but have seldom been able to qualify with this degree of precision until Vienna and the European Society of Radiology took this initiative,” he said.
“This will help associations to quantify the value proposition to future members of their scientific communities. I sincerely hope that other associations and destinations collaborate to establish similar value measurement as best practise while we as a ‘meta’ industry seek to demonstrate our contributions beyond those of business tourism alone.”