MITEC and GICEC officially commit to stronger partnership
Gunther Beissel, MITEC’s CEO, says that China continues to be a key target market for Malaysia, and MITEC is firmly committed in strengthening bilateral trade relationships year-on-year.
“Collaborations between the both countries in the business events industry is not unusual, but ours is the first centre-to-centre partnership,” he said. “China is not only a pool of opportunities for business, but more importantly, the wealth of knowledge. Vice versa, Malaysia has its unique positioning in many aspects, especially as the world’s leading Halal hub. This partnership will enable both parties to explore each other’s best practices through flexible, innovative and value-add solutions for the industry.”
Joey Pather, CEO of GICEC, said its strategic location makes it a gateway for China for the business events industry.
“I am delighted to be able to further widen our horizons through this partnership, aligning the Belt and Road initiative, to further boost economic cooperation and connectivity between both countries,” he said.
“I am confident that this strategic alliance is not contained only between GICEC and MITEC. Our supply chains will benefit as much as us, from the technical know-hows, to generating leads up to converting it into business relationships. We are glad to be part of this impactful and dynamic effort”.