Mantra Group and Visit Sunshine Coast to work together to boost visitation
Visit Sunshine Coast CEO Simon Latchford and Mantra Group regional general manager Winston Hall signed the deal at a business breakfast at Mantra Mooloolaba Beach, marking a new era of partnership between the two organisations.
With an emphasis on marketing, the agreement will see the Mantra Group and the regional tourism organisation work cohesively on strategic planning and joint campaigns that will be supported through cross-promotion, public relations, social media, business events and trade activities.
“We look forward to working together to further enhance the Sunshine Coast’s reputation,” said Latchford. “Visit Sunshine Coast is all about the power of partnerships and continuing the momentum of the recent tourism boom to deliver bigger benefits for the Coast.
“Both Visit Sunshine Coast and Mantra Group want the same thing – a strong tourism industry that makes the Sunshine Coast a first choice for holiday and business visitors. With domestic tourism on the rise and the return to strength of the drive market it’s the ideal time for us to join forces.
“This new agreement builds on the marketing we already do and our partnerships with Sunshine Coast Council and Tourism and Events Queensland and other local operators to promote the Sunshine Coast.”
Winston Hall described the partnership as mutually beneficial.
“With seven resorts on the Sunshine Coast, Mantra Group is a quintessential component of the region’s tourism offering and fully supports the effective efforts of Visit Sunshine Coast to increase awareness and grow visitor numbers in one of Australia’s most inspiring travel destinations,” Hall said.