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Marriott doubles down on luxury sector

By   /  December 8, 2016  /  No Comments

The newly formed Marriott International Luxury Brands group is raising the stakes in the luxury accommodation sector with a commitment to double its portfolio of luxury hotels through the recent merger with Starwood Hotels & Resorts.

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Marriott International is doubling its luxury footprint across eight distinct brands

Photo: JW Marriott Singapore South Beach

The Marriott International Luxury Brands group now includes the iconic St. Regis, The Luxury Collection and W Hotels brands, in addition to The Ritz-Carlton, Ritz-Carlton Reserve, Bulgari Hotels & Resorts, EDITION and JW Marriott.

Looking ahead, Marriott International is scheduled to open nearly 30 luxury hotels in 2017 and has a total of 180 luxury hotels in its development pipeline, representing 20 new countries, from Iceland and Nepal to Cuba.

“Spanning the world from the most iconic hot spots to the ultimate undiscovered gems, the unmatched breadth and depth of our luxury portfolio uniquely positions us to cater to the increased demand of the rapidly-expanding cadre of affluent travellers,” said Tina Edmundson, global brand officer, Marriott International.

“With luxury travel up nearly 50 per cent over the past five years, we see a long runway for growth at the high-end and have a world-class, dedicated luxury structure in place to nurture and strengthen this coveted portfolio of eight diverse luxury brands.”


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