New alliance set to transform the business events industry
This alliance grants MCEC exclusive access to C2’s experiential design platform and signature “labs” while providing C2 a gateway from which to continue the conversation in the Asia Pacific region.
MCEC chief executive Peter King said the partnership would disrupt the business events industry.
“Together with C2, we’ll work to transform our industry and reinvent the role venues play in helping deliver events that generate positive connections and meaningful experiences,” King said.
“MCEC has been a leader in the business events industry for some time, with a customer focus demonstrated by our commitment to customer journey research that led to the development of initiatives including our industry-leading portal, myMCEC. Yet this is the most significant announcement in my time and will ensure MCEC continues to connect and inspire.”
King said MCEC’s relationship with C2 would inspire customers by providing highly customisable and unique experiences at MCEC. “This exclusive partnership is a differentiator in the competitive and contested market in which we compete both internationally and domestically,” he said.
Martin Enault, C2 International’s CEO Asia Pacific, said they were excited to be collaborating with MCEC in this world-first partnership.
“MCEC has recognised the importance of offering creative solutions and opportunities to their customers to enable all involved to be operating at the forefront of innovation and positive change,” he said.
Melbourne Convention Bureau (MCB) has also welcomed the partnership, saying it will set a new global benchmark in the sector.
“It will ensure Melbourne continues to maintain the lead and support MCB’s ongoing business development and bidding efforts to win more conferences for Melbourne and fill the expanded MCEC,” said Karen Bolinger, MCB’s CEO.
For the first time, C2 International will hold its three-day flagship event outside Montreal at MCEC on October 17-19. MCEC customers will be able to access C2 labs and experiences from July 1.