MCI Experience to focus on brand marketing in relation to events
This new group is created to serve as an incubator of innovative experience marketing capabilities in response to customer demands for more strategic, creative and immersive experience marketing programmes.
“Brand marketing is changing and so are our clients’ needs,” said MCI Group CEO Sébastien Tondeur. “Experience marketing is becoming an increasingly critical component of the brand marketing mix. It’s more important than ever that brands deliver truly immersive experiences that are engaging, inspiring, sharable and achieve business objectives. MCI Experience is building a team of experience marketing talents to meet the changing demands of the global marketplace.”
Myhre has over 20 years of experience designing and delivering experiential marketing strategies and campaigns for clients like BMW, Cisco, McDonald’s, Vodafone, Salesforce.com, and P&G.
“This is an incredibly exciting time to be in the brand experience business,” said Myhre. “New breakthroughs in experience design and technology have empowered brands to create powerful live and online experiences that drive engagement and advocacy. MCI Experience will bring together a dedicated team of industry leaders in brand experience, marketing strategy, creative, design and technology. We will focus on developing and delivering enhanced experience design capabilities to support existing and new MCI clients worldwide.”