“MEA has been researching and collaborating with the industry to develop the 2019 conference program,” said Robyn Johnson, MEA CEO. “The format has been changed to deliver a selection of topics presented by world leading speakers and event producers, young event professionals and experts we can learn from to improve our businesses, events, careers and lives.”
The program will focus on eight key tracks.
- Best Practice Case Studies – this track showcases MEA award-winning events as well as key international events with high levels of complexity. The case studies will provide insights into best practice in event management. Learn firsthand from producers of these amazing events and more including, government procurement, exhibition management and delivering multifaceted events.
- Event Business – this track is all about how to manage your business to achieve great outcomes. In a changing world, businesses need to be agile and able to keep up with new technology and work practices. Learn how to manage your business to protect it from risk and consider alternative business models.
- Event Management – this track will include presentations on procurement, commoditising creativity, sustainability best practice, setting the standard guidelines for dietary requirements, the value of incentives and other key topics designed specifically for event managers. Learn about what is new in Australia that will support your future events.
- Event Panorama – the wider world of events. This track is focused on global trends and perspectives, the Australian market and how Australia is positioned in the competitive world of attracting and delivering events.
- Future Leaders – developed for future leaders and designed to meet the education and professional development needs for tomorrow’s industry leaders. This track will feature young Australians leading events globally. Who is doing it right? What are the differences to running events in Australia? The track will include some interactive sessions designed to develop collaborative problem-solving and communication skills and more.
- Sales and Marketing –build on your skills to stay ahead in a highly competitive market. This track will include building relationships, using social media to grow your reach, analysis and measurement and best strategies to market your business and events.
- Tech Talks – AI, VR and all that is new in technology, staging and production and how it is used to increase the event experience. There will be sessions on what to expect in the future and you will experience practical demonstrations on how to use this technology. Be first to see very new technology that has not hit the market.
- Wellness and Personal Development– work/life balance is key to working in the events industry. This track will show us how to achieve this holy grail. It will also include sessions on developing your personal and professional skills to assist you in life and your career. Learn how to manage stress and how to avoid digital burnout.
The program will include plenary presentations from:
- Mark Bouris on Accepting the Challenge…Strategies for Success in Tough, Competitive Markets
- Susan Kirby, CEO, St. Patrick’s Festival – Location: Dublin Impact: Global
- Steve Sammartino, Futurist, Technologist and Author
- Sonia McDonald, CEO and Founder, Leadership HQ, Leadership is an Attitude
- James Castrission, Adventurer who will challenge you to explore your potential.
“There are still some sessions yet to be finalised,” said Johnson. “We want to keep our options open for late breaking opportunities, however we are confident that the program has strong appeal and will attract attendance from across the industry.”
Evolve 2019 will be held 31 March – 2 April at the Brisbane Convention & Exhibition Centre.