IBTM Trends Watch report shows the meetings industry is focused on getting on with business
Despite the past few years of economic and geopolitical instability, the report shows significant optimism amongst meetings and events professionals as they continue to adapt to the ‘new normal’, embracing new technologies and investing in staff, communications, knowledge and relationships to secure their future and thrive.
Dr Rob Davidson, managing director of Mice Knowledge, and Alistair Turner, managing director of EIGHT PR & Marketing, compiled the report using over 25 key sources of existing industry data and interviews with industry experts to deliver a concise synthesis of industry performance in 2017 and predictions for 2018.
“There’s no getting away from the fact that there is still a period of uncertainty ahead, with several evolving and new economic and geopolitical developments continuing to play out across the globe,” Davidson said.
“However, our industry is approaching this proactively, continuing to ‘take care of business’ both literally and figuratively, which points to a very positive year ahead.”
Turner says it is essential that business events professionals continue to discuss and debate the possible impacts of different scenarios in order that they can adapt and react in a considered manner.
“As we head into 2018 the hesitancy of previous years has been replaced by renewed confidence, manifesting itself as a more responsible and positive industry that increasingly operates without borders,” he said.
Download the IBTM World Trends Watch 2017 report.