Fifth consecutive year of growth for Melbourne Convention Bureau
The bureau achieved $321 million in economic contribution for the state from 194 events and almost 69,000 delegates secured, incorporating the international association and incentive business sectors.
The international association sector contributed 70 per cent of economic impact for the year from 36 events secured, which are expected to attract over 38,900 delegates between 2017-2025. These include the 2024 Lions Clubs International Convention, one of the largest conferences ever secured for Victoria, which will bring 13,000 delegates to the city.
Victoria’s corporate meetings and incentive business was significantly bolstered with MCB securing 158 events which will attract over 27,900 delegates to the city and regions. Notable incentive group wins include WTTC World Taiwanese Chambers of Commerce and Fubon Life Insurance Taiwan group, which combined will bring 1600 delegates to the state.
“We have revitalised the business events brand for Melbourne, highlighting that Melbourne is Australia’s knowledge capital thanks to our unprecedented thriving research and innovation hubs, combined with the great minds who conduct their work there,” said Karen Bolinger, MCB chief executive officer.
“This helped Melbourne become the number one city in Australia for delegate attendance in the 2016-2017 financial year, attracting the highest number of attendees to international association meetings held in Melbourne.”
Minister for Tourism and Major Events John Eren said business events are the cornerstone of the state’s visitor economy.
“That’s why we’re powering ahead with the Melbourne Convention and Exhibition Centre expansion to attract more visitors, the best minds and biggest events to our state,” he said.