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Melbourne DMC to provide Super Bowl experiences

By   /  June 16, 2017  /  Comments Off on Melbourne DMC to provide Super Bowl experiences

Melbourne-based destination management company Insider Experience will offer its Australia and New Zealand clients access to the world’s biggest annual sporting event, the National Football League (NFL) Super Bowl 52.

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Insider Experience becomes first authorised agent in Australia for Super Bowl 52

On Location Experiences, the official hospitality partner of the National Football League (NFL), has appointed Insider Experience as the first authorised agent in Australia and New Zealand for Super Bowl 52, to be held in Minneapolis in February 2018.

“Australia is a growing market for American Football, so the appointment of Insider Experience was critical to ensure that corporate customers in Australia wanting to experience the Super Bowl have unprecedented access directly from the NFL, including exclusive game day access, pre- and post-game parties, on-field celebrations and meet and greets with NFL Legends,” said On Location Experiences CEO John Collins.

Insider Experience will offer behind-the-scenes access to individuals and corporates through event and side-event hospitality packages. The experiences include game tickets in premium locations, celebrity meet-and-greets, tickets to A-List concerts, VIP parties and exclusive tailgate events inside the stadium security perimeter, and on-field access post-game.

Insider Experience CEO Karine Bulger said the partnership was a game changer for the local market.

“On Location is the sole provider of NFL Super Bowl experiences, which means our clients have certainty that what they’re buying is what they’re getting, from exclusive NFL-controlled hospitality, right down to guaranteed seat location and 100 per cent authentic and verified tickets,” she said. “This enables us to now work with our clients to select and reserve their exact seat location and pair it with an experience of a lifetime at the Super Bowl.

“Our clients are not interested in group tours, they are seeking experiences specifically tailored to their needs, so being appointed as an Authorised Agent in Australia and New Zealand will enable us to take these experiences to a whole new level.”

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  • Published: 2 months ago on June 16, 2017
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  • Last Modified: June 16, 2017 @ 1:02 pm
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