Gelato Messina creates new flavours to bring Japan to Melbourne’s streets
The Taste of Japan Yummy Fun Truck is a collaboration with Japan National Tourism Organization (JNTO) and Gelato Messina to celebrate the launch of direct Qantas flights from Melbourne to Tokyo Narita.
Punters can sample some Japan inspired free ice cream as well as have the chance to win one of five trips for two people to Japan courtesy of Qantas. To win, participants have to take part in a Japanese inspired game show and take their chances at the Yummy Fun Truck vending machine.
Last year, JNTO asked fans to share their experiences, memories and stories from Japan through a social media and radio campaign. Gelato Messina used these insights to develop eight unusual flavour combinations, from Make My Dai Dai to Wasa-Berri. Each weekend, the Taste of Japan Yummy Fun Truck will have four different flavours on offer.
“We wanted to creatively inspire people to experience Japan for themselves, going beyond a straight advertising campaign,” said JNTO Sydney office executive director Mariko Tatsumi. “Our desire is to surprise and delight audiences with a taste of Japan. Japan is a cultural playground; its eclectic experiences and mouth-watering flavours tell an incredible story.”
The Taste of Japan Yummy Fun Truck will visit multiple locations in Melbourne starting at Southern Cross Station on February 19, visiting different hotspots every weekend until March 12.
Watch the promotional video here.