Highest number of international visitors from business events secured from previous seven years
Economic contribution reached $396 million from 176 events secured, which will bring the highest number of visitors to the state in the past seven years, with over 79,000 new visitors anticipated.
The record-breaking year can be attributed to years of work resulting in several significant conference wins across a diverse range of sectors including the Global Public Transport Summit 2021, which is the world’s largest public transport event, the World Ophthalmology Congress 2022, VidCon Australia 2018 and 2019 and General Assembly and Congress of the International Union of Crystallography 2023.
Conferences in the health and medical sectors are most lucrative making up 37 per cent of conferences secured in the past financial year in the field.
“Our reputation and capacity in the medical and health sector, along with our proven track record of success in delivering some of world’s largest and most prestigious international conferences, has seen us close out the 2017/2018 financial year with a flurry of significant conference wins,” MCB CEO Karen Bolinger said.
Victoria’s corporate meetings and incentive business was significantly bolstered with MCB securing 134 events which will deliver over $82 million and over 25,500 delegates to the city and regional Victoria.
The most significant incentive win was the Cathay Life Incentive tour which delivered over 2300 visitors to Victoria’s regions.