Melbourne takes centre stage in Hong Kong for the MCB Melbourne Showcase
The event showcased Melbourne as a premier incentive travel destination in Australia, providing exposure and networking opportunities for MCB partners, with the opportunity to meet top Hong Kong-based business events agents.
MCB CEO Karen Bolinger said the bureau is always looking for new ways to provide value to partners, while showcasing Melbourne to the world.
“This event provided a cost-effective marketing solution for MCB partners, enabling them to meet face-to-face with key influencers, resulting in new sales leads and referrals,” she said.
“With Virgin Australia launching a new direct flight between Hong Kong and Melbourne from July this year the timing is right to highlight Melbourne’s unique offering as an incentive reward travel destination.”
Over 20 agents attended the half day event and participated in presentations from MCB, Melbourne Convention and Exhibition Centre, Southwharf Events, The Langham Melbourne and Triumph Leisure Solutions.