Diversified Communications tweaks Luxperience for 2018
Kieron Haycock, general manager Diversified Communications Sydney, says they are committed to reviewing every aspect of the event and doing things differently to make things better.
“To give us every chance of achieving our goals we have structured our budgets to make an additional quarter of a million dollars investment into the 2018 event and beyond.” Haycock said.
“These additional funds will be used across the board from look and feel to the Thought Leaders program to the dining options to advertising and promotion; to create an event and experience that truly represents the business of luxury travel and is befitting of the original values of the Luxperience brand.”
As part of the improvements there has been a team restructure, with Michelle Papas promoted to the role of event director.
“We are very excited that Luxperience is moving to the premier event space at ICC Sydney, on Darling Harbour,” said Papas. “Our exhibitors and buyers expect an easily accessible and central location, along with the latest technical operations and working facilities of a world class destination, which the ICC Sydney delivers.
“Our primary focus for the coming years will be the ultra-high net worth individuals, as we have over 17,000 in the Asia Pacific region alone and it is expected to increase by 70 per cent by 2026.
“Suppliers and service providers for this elite market segment need a forum that understands their premium clients’ needs and the ability to access new trade partnership opportunities. The revitalised Luxperience will be the ideal conduit.”