NSW Government unveils plan to drive business events to regional and rural NSW
Deputy Premier John Barilaro, Minister for Tourism and Major Events Adam Marshall and Member for Tamworth Kevin Anderson launched the strategy today in Tamworth, which aims to secure more conventions, meetings and business events to rural and regional NSW.
Barilaro said the conferencing industry was currently worth $145 million to regional NSW each year.
“Through this strategy, we want to increase that contribution by bringing more conferences and visitors to regional NSW, and in turn boost local economies and create more jobs in our regional communities,” he said.
As part of the plan, a Regional Conferencing Unit has been established within Destination NSW that will work closely with industry and the Destination Networks to build capacity and increase the number of business events held in regional NSW. The Meet in Regional NSW website is now live to help showcase venues and destinations in regional NSW and a NSW Regional Conferencing Toolkit has been developed to offer tools and tips for regional business event suppliers.
The plan also includes the launch of the NSW Regional Conferencing Development Grants Program, which provides investment on a matched dollar-for-dollar basis to attract more business events. An initial investment of $500,000 has been allocated to this pilot program.
Marshall said the business events sector presented a significant growth opportunity for regional destinations, and the action plan would ensure that growth was realised.
“From the bush to the coast, we want every conference planner to know that regional NSW can offer delegates both an opportunity to do business and the chance to explore our fantastic tourism offerings,” he said.