EVEN Hotels heading to Australia and New Zealand
EVEN Hotels is IHG’s newest lifestyle hotel brand and was created with wellness at its core. IHG has recognised that health and wellness is one of the fastest growing industries in Australia, saying it is the perfect place to grow the brand.
“The launch of the EVEN Hotels brand in Australia and New Zealand comes at a great time for IHG and is a strong fit to local consumer tastes and trends,” said Jan Smits, CEO of Asia Middle East & Africa, IHG.
“We are continuing our expansion in bringing new brands to this market. We have established a strong hotel franchising model to provide owners and investors in Australia, such as Pro-invest, with a reliable and profitable alternative to our equally-successful management model. This is an exciting example of the growth and development of IHG, and a strong signal of our ambition.”