Tourism Port Douglas and Daintree goes natural with new branding
TPDD executive officer Tara Bennett said the brand overhaul followed extensive market research that identified the visitor demographic, the regional attributes that inspired them to choose Port Douglas and Daintree for their holiday and the type of experiences they were seeking.
“The TPDD board is excited about our new brand and future direction and we believe our members will be delighted,” she said.
“It will give our region a fresh, new face out in the highly competitive tourism-marketing sphere. Our old brand, which was launched in 2010, took us a long way but it was time for a refresh, from the typeface through to the logo itself.
“The logo incorporates the ideas of keywords like natural, tropical, laid back, beautiful and untamed – just like the Douglas region.”
Bennett said TPDD had initially been focused on developing its new destination website, soon to be launched, which then evolved into the creative application of this new branding.
“Brisbane-based graphic design and marketing agency Code Artists have worked exhaustively on this project, getting right to the heart of who our visitors are,” she said.
“They set out to create a symbolic representation of the region with brand colours inspired by the region and based on our current TPDD brand scheme that would appeal to our visitors – both an older, wealthier demographic and our younger, adventure-focused market.”