Kuala Lumpur Convention Centre teams up with industry partners in the KLCC Precinct to boost business events proposition
Initiated by the Kuala Lumpur Convention Centre, the newly established Kuala Lumpur Convention Centre Business Events Alliance (KLCC BEA) is aimed at packaging the KLCC precinct to attract more international and regional events to the city.
“The alliance presents a compelling business events proposition that provides a seamless and single point of first contact for meeting planners and event organisers,” said Alan Pryor, the Centre’s general manager.
“A private sector initiative, the KLCC BEA allows us to market the fully-integrated city centre offering and create an all-inclusive proposition for meetings and events from a venue, planner, accommodation and entertainment perspective.”
The partners include the Grand Hyatt Kuala Lumpur, Impiana KLCC Hotel, Mandarin Oriental Hotel Kuala Lumpur, the Marini’s Group, MCI Malaysia, Suria KLCC Shopping Mall and Traders Hotel Kuala Lumpur.
“Focused on providing a value proposition that will help drive lead generation and conversion, the partners of the alliance have come together to offer a specific set of benefits to meeting planners and event organisers,” he said. “We have developed a Benefits Programme which will provide customised value adds from each of the alliance partners.”