Trybooking sees strong growth in events at hotels
While hotels are often a go-to venue for corporate meetings, conferences and workshops, event organisers are now choosing hotels to host a wider variety of events.
According to Trybooking, the top event categories at hotel venues are music, comedy, food events, fundraisers and niche cultural events, and ticket sales in this sector have almost quadrupled over the past three years.
TryBooking CEO Jeff McAlister said the company continues to see a rise in all types of food and family related events, including culinary events, social activities, and even bee keeping events.
“Hotels in particular are becoming more popular as a venue for these events,” he said. “While they are great for conferences and business events, we are also seeing growth in social activities and community events at hotels across Australia.”
Jennifer Kim, events executive – event sales and planning at Park Hyatt Melbourne, agrees, saying the hotel is seeing a continual increase in the number of events it hosts, both large and small.
“More event organisers are looking at hotels as a suitable venue because of their central location, access to amenities and the availability of elegant, yet versatile spaces that cater to a range of events,” she said.