Tourism New Zealand targeting international conferences in key sectors
Tourism New Zealand marked the success with an evening function recognising 22 of the experts from across New Zealand who have helped bring around 15,000 international business delegates to the country, contributing an estimated NZ$31 million to the New Zealand economy. The estimated value from all conferences bid for and won in the last financial year is NZ$96.3 million.
“These are a diverse range of people from university academics to health sector professionals who have worked with us to champion their field of expertise on the global stage and attract major conferences to New Zealand,” said Lisa Gardiner, business events and premium manager Tourism New Zealand.
“It’s great to be able to recognise their efforts and encourage others to take up the mantle and help us attract even more international conferences to our shores.”
Tourism New Zealand actively started targeting the business events market in 2012, bidding for seven international conferences and winning five. It particularly targets international events in sectors where New Zealand excels, such as the marine industries, agribusiness, health science and high-value foods.
New Zealand has now set its sights on 80 international conference bids in the 2016/17 year, its most ambitious target yet. Since June, the team has already confirmed 20 events, which are expected to bring 12,800 delegates to New Zealand.
“It has been our most successful year to date and with new major conference centres coming on board in Auckland, Wellington and Christchurch we are expecting to see even more growth,” said Gardiner.
“New Zealand is already recognised for its superb service and support, world-leading knowledge hubs, natural beauty and amazing array of activities. New and existing conference facilities alongside increased air capacity and favourable economic conditions have tipped the scale in our favour.”