Business events provide an off-peak boost for NZ
The latest Convention Activity Survey shows a rise in delegate days across all business events and strong numbers during the autumn and winter months.
In the year to March 2017, 3.6 million delegates attended events, compared 3.4 million the year before, while the total number of delegate days increased to 4.5 million, compared to 4.2 million the previous year.
Conventions and Incentives New Zealand (CINZ) chief executive Sue Sullivan said the survey clearly shows the boost business events give cities and regions during the quieter leisure tourism season.
“We are seeing a concentration of business event activity during the autumn and winter months, with an increase year on year,” she said.
“The data shows an increase of around 120,000 delegate days during Q2 and Q3 in the year to March 2017, compared to the previous year. These extra delegate days are welcome news for operators during the off-peak season.”