Dubai looking forward to showcasing its evolution in critical sectors
Dubai was named host city for the 57th ICCA Congress in 2014, following a successful bid for the event that was led by Dubai Business Events and Dubai World Trade Centre. To be held from November 11–14, 2018 at Dubai World Trade Centre, the congress will see meeting industry professionals from all over the world gather in Dubai to discuss key challenges and opportunities within the business events industry.
A delegation from Dubai received the formal handover from hosts in Prague during the closing ceremony of the Congress on November 15. “This is a fantastic opportunity for us to showcase Dubai’s most recent advances as a world-class city with unrivalled connectivity to key industry bodies from around the world,” said Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing.
“Hosting business events forms a core part of our sustainable economic diversification efforts, and is a key driver in our Tourism Vision for 2020. We look forward to welcoming ICCA delegates next year and hosting an event that plays an important role in the development and growth of the business events industry.”
ICCA CEO Martin Sirk says the timing of ICCA’s Congress in Dubai couldn’t be better. “Economies throughout the Gulf and Middle East are going through huge changes to their business models,” he said.
“[They] are diversifying into a wide range of exciting new sectors; association-related meetings activity is bubbling up across trade, healthcare and high-tech scientific sectors, thanks to both home-grown demand and driven by expansion and outreach from US and European organisations, and we’ll arrive when preparations for Expo 2020 Dubai are reaching a critical point, providing all manner of experiential meetings-related content for our members to think about.”