Noosa’s international tourism appeal continues to grow
According to the latest International Visitor Statistics, the Sunshine Coast welcomed 231,000 international arrivals last year, up 19.9 per cent on the year before.
The US inbound market continues to grow, with a 48.5 per cent increase in visitors to the Sunshine Coast. However, New Zealand remains the largest inbound market, accounting for 66,000 visitors in 2016.
Visit Sunshine Coast CEO Simon Latchford said the unprecedented growth was showing no sign of slowing down in 2017.
“The Sunshine Coast remains one of Queensland’s most popular destinations for international visitors – and rightly so – Caloundra, Maroochydore, Mooloolaba, Coolum and Noosa have been established for many decades as some of Australia’s favourite beach destinations, but what has been particularly encouraging is the interest in our Hinterland attractions,” Latchford said.
“The way we market our tourism product overseas is starting to pay off with representatives now located in New Zealand, Singapore and Europe.”
Tourism Noosa CEO Damien Massingham said the results reveal another quarter of significant growth for Noosa, with a five year high for visitor nights and a record for international numbers and spend in Noosa.
“Noosa’s international spend increased 83.7 per cent to $116.1 million as compared to the national expenditure increase of 8.1 per cent and state expenditure increase, being just 4 per cent,” said Massingham.
“This immense increase in the amount that visitors are spending in Noosa is a reflection of the targeted activity that the Tourism Noosa team have undertaken into attracting high-yielding international markets.”