MCI Middle East partners with Zahara Tours as Oman looks to increase conference sector
With more than 130 associations based in Oman, the country has the opportunity to host large international conferences and conventions over the coming years. MCI’s goal is to support the market and assist with the development of the local meetings industry which in turn will attract regional and international meetings to the region.
“Oman is one of the newest and most exciting markets in our region and it has all the hallmarks of being a great business meetings destination,” said Ajay Bhojwani, managing director MCI Middle East.
“Currently 8 per cent percent of our events are held in Oman. Given the opportunity platform, this joint venture will help us consolidate our presence in the Middle East and also grow our presence and influence in the market.”
Khalid Bin Al Waleed Al Zidjali, Head of Oman Convention Bureau, said the launch of MCI in Oman is the result of “enormous efforts” made by the Ministry of Tourism.
“MCI is one of the most prominent companies regionally and internationally, and we are sure that it will help attract many major events into Oman,” he said.