PCMA Convening Leaders Forum to look at attendee engagement in a digital world
Under the theme ‘Amplifying Engagement’, PCMA will put the spotlight on engagement as one of the most critical elements for connecting audiences in an era dominated by digital distractions.
Speakers at the event include Neri Oxman – an award-winning designer who looks to nature for practical design solutions; Gen. Stan McChrystal – former general credited for his work during the war in Afghanistan and against Al-Qaeda in Iraq; and Bill Strickland – president and CEO of the Manchester Bidwell Corporation.
Immediately following their presentations, conference host, Nick Ross, former BBC broadcaster, will help the audience connect the dots between their big picture concepts and the business events industry.
“We’ve entered the new school of engagement — one where business event organisers must amplify their attendee’s engagement at every turn,” said Deborah Sexton, PCMA president and CEO.
“Our 2018 Convening Leaders participants will learn how to electrify their experiences, elevate their conference’s brand and truly engage with their audience. As always, we’ll be transparent in how to scale and replicate the innovations we showcase.”
Registration is now open at conveningleaders.org.