PCMA-ICESAP holds first Knowledge Exchange in Hong Kong
Following the success of the PCMA Knowledge Exchange series in Europe, the session entitled Integrating Digital Technology into Your Event Experience offered participants insight into the cutting-edge digital innovations across the industry for attracting new customers and keeping existing ones engaged. Tools include augmented reality, facial recognition and interactive screens.
The session saw speakers including Guy Parsonage, partner at PricewaterhouseCoopers; Tony Chow, regional director, creative and content marketing at Marriott International; and Darren Chuckry, regional vice president, PCMA-ICESAP and managing director at Uniplan.
Michelle Crowley, PCMA vice president global growth & innovation, said the exchange was part of their commitment to enable industry collaboration and provide a platform for localised, senior-level education.
“A catalyst for creating invaluable business connections, this interactive session aimed to give industry peers the opportunity to exchange ideas about the most debated topics across our industry in the digital age and find innovative ways to engage key audiences,” she said.