Destination Port Stephens to launch new guides and slogan at AIME
The two guides, Meeting and Incentive Planners Guide and Venue and Suppliers Reference Guide, will be officially released at the Asia-Pacific Incentives and Meetings Expo (AIME) in Melbourne this month.
DPS business development manager Rebecca Morley said the new brand slogan, “Unconventional Port Stephens”, aims to show companies that “you can successfully mix business with pleasure in Port Stephens”.
“A key focus will be attracting more incentive business from Asian markets like China, India and Taiwan where large numbers of high-performing employees are regularly rewarded with holidays overseas,” she said.
“The arrival of 3000 Chinese Amway incentive delegates to Port Stephens last month showed we have prized scenery and experiences that can draw more of this high-yielding business here, with the region enjoying the economic benefits.”
The new meeting and incentive guides showcase venues across the region that can accommodate up to 500 delegates and highlight local events suppliers and experiences.