ICCA Congress in Prague aiming for record attendance
The announcement was made at the recent 2016 Congress in Sarawak’s Kuching in Malaysia.
“Our Czech hosts really grabbed the opportunity to showcase why they were awarded the chance to host the ICCA Congress, not only highlighting Prague’s cultural appeal, but also by supporting the presence of a particularly impressive Czech technology expert speaker in this year’s education programme, to let our members know they will be intellectually stimulated at the 2017 Congress as well as inspired by the city itself,” said Martin Sirk, ICCA CEO.
Prague Convention Bureau and other local host committee representatives received the formal handover from the 2016 Congress hosts during the Congress Closing Ceremony.
Delegates were treated to world-class opera singing from Martin Matoušek, a short introduction on why Prague has become one of Europe’s top meetings destinations, and an authentic Czech lunch menu, to introduce them to some of the delights that will await them at the 2017 Congress.
Around 1200 event planners and association representatives could attend the Congress in Prague, which would be a record number in the whole ICCA Congress history, according to Roman Muška, managing director at Prague Convention Bureau.
“A key contribution of this event to Prague lies in increasing awareness about MICE opportunities of Prague and the Czech Republic and that not only among the Congress’s delegates, but thanks to the communication accompanying the next edition of the Congress among the professional community as well,” said Muška.