Qantas collaborates with Tourism Australia for new safety video
The new video which clocks in at nearly 6 and a half minutes includes a roll call of some of Australia’s best known tourism hotspots, with 16 destinations getting a look in.
Qantas CEO Alan Joyce said the goal was to make the safety video engaging as well as informative.
“What we’ve found is that it’s a lot easier to grab people’s attention with something that’s interesting to watch,” Joyce said.
“We know the combination of beautiful landscapes and laid-back Aussie charm really cuts through. It’s also why this video doubles as a perfect tourism ad.
“Finding smart ways to reach new audiences is a priority for Qantas and the whole Australian tourism industry, and we’re looking forward to rolling the video out as part of our strategy to keep visitor numbers growing. We’re confident it’ll strike a chord with travellers from around the world, not to mention Australians thinking about holidaying at home.”
Air New Zealand has enjoyed huge success with their long running air safety videos, something Qantas and Tourism Australia are keen to emulate.