Tourism Australia managing director John O’Sullivan said Dreamtime has a strong track record in driving real business outcomes for the Australian business events industry.
“Dreamtime is Australia’s largest business events showcase, and taking the event to Brisbane is an exciting development for a city that is continuing to raise its profile internationally as an ideal incentive destination,” he said.
“The event has proven its value to the Australian business events industry, producing solid results in raising the Australia’s profile internationally and developing new business, with a survey of those who took part in the Dreamtime 2015 event so far confirming it generated over 60 incentive business leads worth $40 million.”
Brisbane Lord Mayor Graham Quirk said he was delighted Tourism Australia had decided to bring Dreamtime to Brisbane for the first time.
“Hosting Dreamtime again demonstrates our new world city’s ability to attract key business events,” Quirk said.
“Dreamtime gives us the opportunity to showcase our vibrant hotels, venues, team-building offerings and leisure experiences to key global incentive decision-makers, who are responsible for bringing in large groups that support our tourism industry and broader visitor economy.”
Brisbane Marketing’s Convention Bureau general manager Rob Nelson also welcomed the decision.
“Having been successful for a number of years in the highly competitive association conference sector, we want to increase awareness of Brisbane’s remarkable incentive products and experiences,” he said.
“I think the buyers and media attending Dreamtime will be pleasantly surprised and inspired by what Brisbane and our surrounding region have to offer.”
Dreamtime 2017 will be held from December 3 to 6.