Sarawak’s Redefining Global Tribes Campaign gains industry support
The event has received support from its major sponsors, which include Borneo Tru Events, Qatar Airlines, Hilton Hotel Kuching, Pullman Kuching, CPH Travel Agency, Place Borneo, Evenesis (Y Us Sdn Bhd), and Intellect Asia.
The campaign also engages Business Events Sarawak partners such as destination management company Aiman Planet Borneo, UCSI Hotel, and event organisers Spiral Events and Event Horizon for offsite venues for during familiarisation trip.
“What we have here today is a projection of a unified goal, backed by our sponsors and partners who understand the value of Business Events,” said Sarawak Convention Bureau chief operating officer Amelia Roziman.
“Redefining Global Tribes is not a one-off campaign; the call for collaboration will be much more evident as we venture into the next decade of Business Events.”
The International Congress and Conventions Associations (ICCA) Asia Pacific will also join the campaign, with regional director Noor Ahmad Hamid set to facilitate the “We Are the Global Tribes – Redefined Business Forum”.
More than 100 national and international delegates will attend the famil, and will also take part in obstacle course race Tribal Warrior Challenge.
“It is rather unusual, but we are always reinventing what Sarawak can offer for the Business Events sector,” said Roziman.
“The nature of the challenge demonstrates the value of teamwork, and how the obstacles, as imposing as they may seem, can be overcome with a community of like-minded individuals.”