The inaugural ‘Proud Experiences’ LGBTQ+ travel show will be hosted in London in 2018
‘Proud Experiences’ will be the world’s first dedicated LGBTQ+ travel show to support the estimated US$202 billion market. The three-day international B2B event will be staged at the Saatchi Gallery in London from June 6-8, 2018 and will kick off with a conference addressing the major issues affecting the sector.
International speakers will be invited to take to the stage to address topics including: the economics and value of LGBTQ+ tourism, LGBTQ+ rights and the dangers of travelling to some countries; the importance of Pride and Circuit parties to the sector; the rise of the Millennial traveller, and the growth of LGBTQ+ weddings and honeymoons.
Proud Experiences will also support an in-depth programme of 10 ‘LGBTQ+ Master Classes’ for buyers to attend learning about good business practice, and open their minds on everything from: understanding the transgender traveller; to China as an emerging LGBTQ+ market; marketing to the LGBTQ+ customer with lessons from consumer brands; as well as best practice in servicing the LGBTQ+ client.
“The LGBTQ+ community are fighting for something non LGBTQ+ travellers have always taken for granted – the ability for an individual to choose where they feel like they really belong and safely,” said Reed Exhibitions event manager, Gareth Baguley.
“This unique event will bring together world leaders from travel and lifestyle sectors to throw light on all the opportunities, conversations, debates and provide a real platform to develop business together with creative ideas to better serve and target this fast growing market, and we are excited to launch the event in London next June.”