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Reed Travel Exhibitions to focus on its owned shows

By   /  January 27, 2017  /  No Comments

The decision by Reed Travel Exhibitions to let its contract to run the Asia-Pacific Incentives and Meetings Expo (AIME) expire in 2018 follows the recent appointment of Kerry Prince as ibtm events portfolio director.

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Reed Travel Exhibitions looks to grow the shows it owns in its ibtm events portfolio

Photo: Kerry Prince, ibtm events portfolio director.

“After many years organising the award-winning Asia-Pacific Incentives and Meetings Expo in Melbourne, Australia, and having enjoyed a positive and collaborative working relationship with Melbourne Convention Bureau (MCB) during that time, Reed Travel Exhibitions has decided not to tender for the management contract to organise AIME after the current agreement ends in 2018,” said Prince.

“The decision will allow us to focus on our core portfolio of owned shows, which includes our flagship ibtm world event, held in Barcelona, our two innovative ‘pod’ shows, ibtm arabia and ibtm america, as well as ibtm china and ibtm latin america.”

With AIME now out the loop from 2019, it leaves the UK-based company with only one Asia Pacific show under its umbrella – ibtm china, which saw a 45 per cent jump in international exhibitor numbers in 2016 against the previous year. This mirrors growth across the portfolio, with ibtm arabia’s numbers up 20 per cent and ibtm latin america recording a 165 per cent spike compared to 2015.

“As a result, more connections were made at ibtm events in 2016 than ever before, with over 100,000 pre-scheduled appointments booked across the events and 2017 gearing up to be a success for the company despite a challenging economic, social and political landscape,” said Prince.

Reed Travel Exhibitions have run the show for more than a decade, so the decision to pull out cannot have been taken lightly. But it does highlight the challenges of a split ownership/management model for a show of this scale. Karen Bolinger, chief executive of MCB, has indicated that interest has been strong in the AIME tender process which closes on January 30.

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