EEAA 2016 Conference set to explore current trends
The Conference will kick off with international speaker Steve Monnington, managing director of Mayfield Media Strategies, who will provide a global perspective on growth and trends in mergers and acquisitions.
Paul Bloxham, chief economist at HSBC Bank Australia, will return to the EEAA stage to present the leading economic indicators and discuss their impact on business and consumer confidence. Marketing strategist Ian Macfarlane, from Strategetic Consulting, will challenge how we measure marketing success in a provocative keynote.
“The 2016 Conference will tackle some of the big issues facing our sector and we’re very pleased that we have the opportunity to do this in the exciting new convention and exhibition centre at Sydney’s Darling Harbour,” said EEAA chief executive Joyce DiMascio.
“The exhibition and event industry has demonstrated its tremendous resilience, innovation and capacity to pursue new market opportunities.
“This conference will be an important gathering of the decision makers in our community – it is important that our industry responds to the trends and changes that are occurring in the national and international landscape in order to stay agile and relevant.”
The EEAA 2016 Conference and Awards for Excellence will be one of the official test events at the new ICC Sydney and EEAA has included tours of the venue as part of the two-day program.
“We are pleased to have to opportunity to hold our events in the new venue ahead of its official opening on 20 December. Our attendees will be among the first to experience the new venue in event delivery mode and this will enable them to see the capability of the new facilities.”