Sarawak launches new campaign to boost business events
The Redefining Global Tribes campaign aims to further drive the impact of business events, in order to build a stronger and globally diverse economy for Malaysia.
Sarawak Convention Bureau chief operating officer Amelia Roziman said the state is calling on Malaysia’s business events communities to unite.
“As one global tribe, we will construct a stronger identity for Sarawak and Malaysia; not only for business events, but also to spur the country’s fiscal and social growth,” she said.
“Through the sector’s fluidity in attracting trade, talent, and foreign investment, a business event assembles the world into one powerful ‘Global Tribe’. This is the vision that Sarawak intends to lead.”
To kick start the campaign, Sarawak Convention Bureau is partnering with Borneo Tru Events to stage the Tribal Warrior Challenge, an obstacle challenge that will see more than 4000 participants and business events professionals take part.