Kiwi hotel group to roll out digital transformation over three phases
Bharath Satyavolu, group director of commercial, says the rollout of the group’s digital transformation “reflects the evolving dynamics of hotel distribution landscape and the need to integrate CRM, sales, marketing and revenue management”.
“This transformation is an integral part of group-wide enhancements that includes a comprehensive programme of property enhancements and other developments across the group that marks Scenic Hotel Group’s commitment to people and place as a leading New Zealand hospitality provider,” he said.
The first phase of the transformation is with the Property Management System, followed by a strong booking engine, channel manager and CRM tool. The final phase of the rollout is what Satyavolu describes as the “add ons” that will focus on customer engagement and include a remodelled guest loyalty programme.
“The way in which Scenic Hotel Group engages with its trade and direct customers is about to get significantly better for all parties with a better booking experience for guests, reliable connectivity with the hotels for OTAs, dynamic wholesale rates and availability for the trade and user-friendly systems for the staff,” said Satyavolu. “All of which will result in better overall results for the group.”