Victorian Premier Daniel Andrews joined Minister for Regional Development Jaala Pulford and Member for Northern Victoria Jaclyn Symes at the Bridge Road Brewery in Beechworth to announce how the newly-unveiled Visit Victoria will market the state’s regions to Australia and the rest of the world.
Visit Victoria, which will bring Tourism Victoria and the Victorian Major Events Company together, will have a distinct Regional Division, with its own managing director, designed to work directly with Regional Tourism Boards and operators to grow tourism in Victoria’s regions. The new entity will also be charged with growing regional Victoria’s calendar of events.
The Andrews Government will also invest $3 million in a regional marketing campaign.
A new Ministerial Advisory Committee will also work closely with industry experts in fields such as international education, arts and culture, and sport to develop an action plan to attract investment and visitors to regional Victoria.
“We’ve got the best of everything in regional Victoria and we’re going to showcase it to the world,” said Andrews.