Singapore Airlines takes a more creative approach to its new safety video
The video features familiar landmarks such as Boat Quay, The Intan Peranakan Home Museum, River Safari, Haji Lane, Adventure Cove WaterparkTM, Henderson Waves, Capitol Theatre and Gardens by the Bay.
The new safety video is the result of an agreement between SIA and Singapore Tourism Board (STB), which aims to jointly promote inbound travel to Singapore and showcase the city state to a global audience.
“Our new safety video provides a more captivating way of effectively presenting safety information to our customers as compared to the more conventional approach that we have taken up to now,” said SIA senior vice president sales and marketing Campbell Wilson.
“At the same time, it proudly showcases many familiar spots in our home base of Singapore to a global audience.”
STB assistant chief executive Lynette Pang said the video offers a warm and refreshing take on conveying safety information.
“Through this video, which also celebrates the places and people it features, millions of travellers on board will get to acquaint themselves with the alluring possibilities that the city offers, while noting the latest in safety information,” she said.
Watch the new safety video below: