Singapore Tourism Board and Singapore Economic Development Board launch unified brand
The new brand, Passion Made Possible, will serve as a unifying brand for Singapore and will be incorporated into marketing campaigns and tradeshows when reaching out to international audiences.
“The new brand celebrates the spirit and attitude of Singapore, and is a story that goes beyond tourism, because it draws on the distinctive qualities of our people and our destination,” said STB Oceania executive director of international relations, market planning John Conceicao.
“I’m confident that it will connect us with our potential visitors, because after all, isn’t travel all about passions?”
With a different approach to STB’s YourSingapore and EDB’s Future Ready Singapore brands, Passion Made Possible aims to represent Singapore’s attributes beyond tourism and business.
In developing the brand, STB and EDB reached out to residents, industry stakeholders and international audiences, who shared that the themes of “passion” and “possibilities” best reflected the Singapore spirit.