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Slaying the dragon at ICCA Association Meetings Programme

By   /  July 11, 2017  /  Comments Off on Slaying the dragon at ICCA Association Meetings Programme

The second edition of the ICCA Association Meetings Programme (AMP) saw 144 Association meeting professionals from 32 countries successfully meet in Fukuoka, Japan last week.

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ICCA Association Meetings Programme introduced new gamification element

This year’s edition introduced a new gamification element called “Slay your Meetings Dragon” with delegates encouraged to bring their own ‘Dragon’ challenge with them and the faculty ‘Masters’ will teach them how to ‘fight’ it.

ICCA AMP faculty members Jason Yeh and Bobby Peralta welcome delegates to the AMP in Fukuoka during the opening ceremony

“Success in tomorrow’s meetings industry will increasingly depend on an ability to partner and collaborate with clients and with other suppliers,” said ICCA CEO Martin Sirk.

“To avoid becoming caught up in a commoditised marketplace where low cost and standardised services are the norm, ICCA members need to learn new skills and adopt new business concepts.

ICCA CEO Martin Sirk.

“Likewise, to reach the often-ambitious objectives of their meetings and deliver ROI to their delegates, international association executives need to learn how to build more constructive relationships with destination marketers, venues, PCOs, and airlines.

“AMP aims to bridge this gap: to build mutual understanding of objectives and business cultures; to identify practical new ways to work together; to generate ideas for improving the effectiveness and value of the meetings themselves.”

During the meeting, Ljubljana in Slovenia was chosen as the destination for the third edition of the AMP, taking place on July 9-11, 2018.

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  • Published: 2 months ago on July 11, 2017
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  • Last Modified: July 11, 2017 @ 12:20 pm
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