ICCA Association Meetings Programme introduced new gamification element
This year’s edition introduced a new gamification element called “Slay your Meetings Dragon” with delegates encouraged to bring their own ‘Dragon’ challenge with them and the faculty ‘Masters’ will teach them how to ‘fight’ it.
“Success in tomorrow’s meetings industry will increasingly depend on an ability to partner and collaborate with clients and with other suppliers,” said ICCA CEO Martin Sirk.
“To avoid becoming caught up in a commoditised marketplace where low cost and standardised services are the norm, ICCA members need to learn new skills and adopt new business concepts.
“Likewise, to reach the often-ambitious objectives of their meetings and deliver ROI to their delegates, international association executives need to learn how to build more constructive relationships with destination marketers, venues, PCOs, and airlines.
“AMP aims to bridge this gap: to build mutual understanding of objectives and business cultures; to identify practical new ways to work together; to generate ideas for improving the effectiveness and value of the meetings themselves.”
During the meeting, Ljubljana in Slovenia was chosen as the destination for the third edition of the AMP, taking place on July 9-11, 2018.