Destination SA gives buyers a firsthand look at what is attracting bigger international groups to South Australia
This year’s Destination SA (DSA) had plenty of good news to share, with the Adelaide Convention Centre preparing to officially launch its redeveloped East Wing with the 68th International Astronautical Congress (IAC) in September and the state set to welcome 3000 Perfect China delegates in June, the largest incentive group to visit to date.
A welcome function at Adelaide’s Botanic Gardens kicked things off with the buyers from across Australia, New Zealand and Indonesia welcomed by SA Tourism Commission chief executive Rodney Harrex.
“It really is about transformation and that is where our city and our state are at,” Harrex said. “Our hub is our gateway to our state and Damien touched on it, it’s accessibility. You can access our regions while still hubbing here in the city.
“We have also seen growth of air access into South Australia both domestically and internationally, so it’s about making easy for your clients.”
Following the business sessions at the Adelaide Convention Centre the group headed to wine country to find out firsthand why 74 per cent of Australia’s premium wine comes from South Australia.
Read more on Adelaide’s transformation in Issue 3, when we take a closer look at the effect the State Government’s huge investment in Adelaide’s infrastructure will have on attracting more events to the state.