Star Ratings Australia set to close this June due to new digital age
Australian Motoring Services CEO Michael Reed explained the scheme’s closure.
“In a digital world, where consumers can provide online reviews, and with more accommodation providers choosing to self-rate, the Star Ratings scheme has found its independent review model increasingly unsustainable,” said Reed.
“The Australian Auto Clubs are proud to have provided its members with a valuable and respected scheme that has enabled them to book their holiday or business accommodation with confidence.
“At the height of Star Ratings Australia’s success there were 15,000 Star Rated properties across Australia. Being star rated meant that consumers would always know what to expect from the accommodation they booked. We were always true to our message – the accommodation you expect should be the accommodation you get.”