Sunshine Coast to host Cruise conference as the region increases sees increased cruise visitors
The successful bid by Business Events Sunshine Coast (BESC) was announced at the completion of the 2016 Conference held in Sydney.
“We are seeing the regional ports becoming increasingly critical to the growth of the cruise tourism sector in Australia,” said Jill Abel, CEO of Australia Cruise Association.
“We wanted to recognise that in our selection of the destination for our 21st annual conference next year and look forward to working with the Sunshine Coast on creating a highly successful event.”
It is anticipated that around 140 people will attend the Conference to be held on September 6-9.
The conference, AGM and associated functions will be held in Mooloolaba at host venues Mantra Mooloolaba Beach and The Surf Club Mooloolaba.
Commenting on the successful bid, Visit Sunshine Coast (VSC) CEO Simon Latchford said that hosting the Australian Cruise Association event was timely as the Sunshine Coast has gone from strength to strength as a popular destination for cruise itineraries, welcoming more than 24,000 passengers over the past two years.
“Cruising is the one of the fastest growing tourism sectors in Australia, which is why VSC, in partnership with Tourism and Events Queensland (TEQ) and Sunshine Coast Council (SCC) has identified growing and supporting the cruise sector as part of our tourism strategy,” he said.
“This is another great example of the power of partnerships achieving great things together. BESC working with SCC, TEQ and tourism businesses to host the 2017 Australian Cruise Association Conference provides another opportunity for the Sunshine Coast to showcase our destination to influential cruise executives and industry representatives and highlights we are serious players in the cruise sector.”
Tourism and Events Queensland CEO Leanne Coddington said the conference was an opportunity to further leverage the cruise market for the Sunshine Coast and Queensland.
“The emergence of Mooloolaba as a highly popular cruise destination has given domestic and international passengers another great reason to visit Queensland,” Coddington said.
“We welcomed 329 vessels, a 20 per cent increase, to Queensland in the past year and this conference will further showcase the Sunshine Coast as a leading Australian cruise destination.”